Over 2022 land&water have been consciously evolving their product range, the latest introduction is a soap bar, made just miles from their cliff top base, in Cornwall.

The bar features debossed land&water branding and is packaged in a low impact recycled cardboard case.

To complement the retail product, we developed a wholesale pack for hospitality customers. These smaller bars are sleeve wrapped to protect the soap and minimise waste.

The second phase of the project was to create an evocative backdrop for  launch. We sourced a location, and art directed a campaign of stills and moving image, collaborating with our friends Rhona and Tim to bring the campaign to life.

Find out more about how we created the land&water brand identity in our case study.