In the 16th century ‘Banksyde’ was outside London's city walls, making it a natural landing place for outsiders and free thinkers. It became notorious as the rowdy pleasure quarter full of theatres, brothels and gambling dens. Today, the area continues to be a vibrant creative and cultural neighbourhood, home to the world’s most visited art gallery, Tate Modern, and London's oldest food hall, Borough Market.
#thisisbankside is a campaign and discovery trail which lives on walls, under feet and on the street. Designed to draw people away from the main drag and into the backstreets where they can uncover a rich, diverse history and dynamic crop of young businesses creating the next chapter for the district.
Campaign Design
Information Design
Editorial Design
Website Design
Website Dev Lewis Edward
Words Peter Kirby
Discovery panels linking to long-form website content
Bankside stories iconography
This is Bankside website
Billboard
Fold-out map
Posters
Promotional pin badges for Tate Modern
Detail and texture
Promotional tote bags
Icon detail
Street and bench application
Poster and type detail
In the 16th century ‘Banksyde’ was outside London's city walls, making it a natural landing place for outsiders and free thinkers. It became notorious as the rowdy pleasure quarter full of theatres, brothels and gambling dens. Today, the area continues to be a vibrant creative and cultural neighbourhood, home to the world’s most visited art gallery, Tate Modern, and London's oldest food hall, Borough Market.
#thisisbankside is a campaign and discovery trail which lives on walls, under feet and on the street. Designed to draw people away from the main drag and into the backstreets where they can uncover a rich, diverse history and dynamic crop of young businesses creating the next chapter for the district.
Campaign Design
Information Design
Editorial Design
Website Design
Website Dev Lewis Edward
Words Peter Kirby
This is Bankside, campaign in action
Discovery panels linking to long-form website content
Bankside stories iconography
This is Bankside website
Billboard
Fold-out map
Posters
Promotional pin badges for Tate Modern
Detail and texture
Promotional tote bags
Icon detail
Street and bench application
Poster and type detail