land&water, formerly Watergate Bay Elements, is a bath and body brand which grew from time spent on the threshold between sea and lake; cliff and shore. Founder Pix Ashworth set out to capture the essence of this space with a small-batch philosophy, built on craftsmanship, chemistry and commitment.

We developed a clear strategy, a new name and brand narrative, and translated this into a visual identity which flows across every touchpoint. Ultimately taking the product line from an in-house acquisition to a national retail stage with listings in Fenwicks and online giant Sephora.

Services:

Brand Identity

Brand Strategy

Art Direction

Campaign Design

Editorial Design
Illustration

Packaging

Website Design

Credits:

Photography Rhona McDade
Photography James Bowden
Film Tim Laing
Words Stranger Collective
Printing Park Lane Press