Introducing land&water skincare. Bursting with botanical actives and natural resilience, these new recipes for the face recreate the radiance we feel on the shoreline.

This range needed to stand apart from the core collection, so we chose a soft blue to complement the signature navy product vessels, conveying a sense of calm and freshness. This subtle colour shift communicates the collection's unique identity at a glance. Beyond aesthetics, clarity was paramount, so we introduced a 'skin type' bar for each product label, making informed choices simple.

The second phase of the project was to create an evocative backdrop for launch. We sourced a location, models, and art-directed a campaign of still and moving images, collaborating with our friends Rhona and Tim to bring the campaign to life.

Find out more about how we created the land&water brand identity in our case study.