Watergate Bay Hotel asked us to rebrand their in-house restaurant to mark the relocation from back room to sea wall. Zacry’s shines a light on provenance, place and perspective, feeding off the ‘elemental energy’ of its new setting, with a menu that shifts with the seasons.

To answer the brief we evolved the word marque, developed an elegant yet accessible type system, and carefully specced menus and signage to complete the suite of launch materials. Local landscape artist, Natalie Day, created a set of paintings which hang on the walls and feature on promotional print.