SURF! is a major new exhibition at National Maritime Museum Cornwall, documenting 100 years of waveriding in Cornwall. The show celebrates surf culture, craft, art, activism and inspiration over two floors. The narrative is led by 100 significant surfboards with links to Cornwall, from a record-breaking 37-footer, to Damien Hirsts famous butterfly board.

We've been working on the concept, visual identity, exhibition design system and promotional campaign for 18 months, so attending the preview last week was a big moment. We'll post more on this landmark project over the coming months, in the meantime, here are some photos of Cornwall's surf community coming out in force for the launch event.