
For Summer 2022 Stones decided to open late under a different moniker. Each day transforming the Falmouth bakery into an evening eatery with soft serve ice cream, beer on tap, cocktails and pizza by the slice.
Stones wanted to mimic the continental model, attracting after work drop-ins and families looking for an early supper, post beach. This approach to informal dining inspired the name, Aperitivo. We sketched out three scenes designed to help punters understand the offering, and got in touch with Jay Cover to bring the compositions to life with his distinctive line work.


We subtly evolved Stones’ visual language to represent the shift in mood. The arched frame is a nod to the internal architecture, the typography inspired by the vintage Italian beer posters hanging in the basement, left over from the premises’ previous life as a pizzeria.
We created a promotional campaign with the identity toolkit, also applying the assets to greaseproof paper and a rubber stamps for takeaway. Aperitivo quickly built a cult following and will return for the 2023 season.



For Summer 2022 Stones decided to open late under a different moniker. Each day transforming the Falmouth bakery into an evening eatery with soft serve ice cream, beer on tap, cocktails and pizza by the slice.
Stones wanted to mimic the continental model, attracting after work drop-ins and families looking for an early supper, post beach. This approach to informal dining inspired the name, Aperitivo. We sketched out three scenes designed to help punters understand the offering, and got in touch with Jay Cover to bring the compositions to life with his distinctive line work.


We subtly evolved Stones’ visual language to represent the shift in mood. The arched frame is a nod to the internal architecture, the typography inspired by the vintage Italian beer posters hanging in the basement, left over from the premises’ previous life as a pizzeria.
We created a promotional campaign with the identity toolkit, also applying the assets to greaseproof paper and a rubber stamps for takeaway. Aperitivo quickly built a cult following and will return for the 2023 season.

