Print in Action is a festival of print in the South West, made possible by Real Ideas.

We started working with Real Ideas in 2019, initially on a comprehensive rebrand, followed by a series of campaigns tailored to promote the brilliant work they do in culture and education.

Print in Action ran from April to October, climaxing in a three day festival celebrating creativity and collaboration with workshops, talks and exhibitions across multiple sites in Plymouth. The aim was to encourage new audiences to learn and experience the world of print. We created a layered, geometric illustrated identity using traditional techniques and expanded the concept into an engaging multi-platform campaign.

The festival pushed the medium off the flat page and into the digital realm by utilising Devonport Market Hall’s state-of-the-art immersive dome to transform circular prints into an immersive 3D experience.