Origin Run Club is free and open to all. Every Saturday morning they set off from The Warehouse, Penryn for a 5k on road and trail, finishing back at the same spot for a post-run caffeine fix.

Origin briefed us to create a campaign to help build a Run Club community, encouraging diversity and promoting health to their customers.

We commissioned Marcus Oakley to illustrate an eclectic party of runners to promote the inclusive culture that Origin is known for. We brought the characters to life through a multi-platform campaign, using animation, print and merchandise to encourage participation.

The club quickly garnered 80 members, and has added a second run club meet at The Roastery, Porthleven on Saturdays at 8am.

Sign up on Origin Run Club’s Strava page.