A-Side | Brand Design & Direction Cornwall

C–Skins

NuWave – Natural Rubber Wetsuits

Traditional neoprene wetsuits carry a high environmental cost. As a studio of water lovers, suiting up for a post-work surf or an early morning swim has always been a bittersweet moment.

Plant-based neoprene alternatives have been available for some time, but high price points have been a barrier for even the most eco-minded consumer. When C-Skins approached us intending to launch a full range of natural rubber wetsuits geared to a wide demographic, we immediately identified with the need.

We responded with a name, visual identity, and launch campaign. 'NuWave' sets a new, future-fit chapter, with the logotype rooted in the C-Skins brand DNA. We expanded the narrative with an icon set highlighting the core product-defining properties: warmth, flexibility, and connection to nature. Then we flowed the identity across product, point of sale, marketing materials, and we pulled everything together into a snappy edit to showcase NuWave suits in action.

A-Side

Film credits.
Director of Photography: Luke Pilbeam

C–Skins

NuWave – Natural Rubber Wetsuits

Traditional neoprene wetsuits carry a high environmental cost. As a studio of water lovers, suiting up for a post-work surf or an early morning swim has always been a bittersweet moment.

Plant-based neoprene alternatives have been available for some time, but high price points have been a barrier for even the most eco-minded consumer. When C-Skins approached us intending to launch a full range of natural rubber wetsuits geared to a wide demographic, we immediately identified with the need.

We responded with a name, visual identity, and launch campaign. 'NuWave' sets a new, future-fit chapter, with the logotype rooted in the C-Skins brand DNA. We expanded the narrative with an icon set highlighting the core product-defining properties: warmth, flexibility, and connection to nature. Then we flowed the identity across product, point of sale, marketing materials, and we pulled everything together into a snappy edit to showcase NuWave suits in action.

A-Side

Film credits.
Director of Photography: Luke Pilbeam

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contact@a-side.studio        
+44 (0)1326 210 099

 

© A–Side. 2024

A-Side

Brand Logos

Case Studies

Outpost

Studio

contact@a-side.studio        
+44 (0)1326 210 099

 

© A–Side. 2024

A-Side