Water is life. Yet here, in Britain, it's on life support. March For Clean Water was a national gathering for everyone concerned and outraged about the state of our waterways. A one-off event with a clear ambition: to resolve a public health emergency by demanding the new government enforce the current law and deliver new legislation that will end all pollution and restore our rivers, waterways, seas and reservoirs to full health by 2030.

We worked with the organisers to develop a communication strategy and campaign, encouraging everyone to #wearblue, #floodthestreets, and march at Whitehall as a collective human river, a visual spectacle that mainstream media couldn’t ignore.