C-Skins wetsuits have been a fixture in European line-ups for 45 years, from the beach breaks of Hossegor to the Arctic edge. They innovate and experiment with cut, materials and technical features to make the most progressive surf-suits available.

This project began as we were handed a deck of sketches by David Carson, the Dalai Lama of typography. We carefully considered David’s ideas, seeking the balance between raw artistry and commercial potential. Once we’d found the right mark, we built a brand around the principles it set out, with an appetite to disrupt a sober industry.

Services:

Brand Identity

Brand Strategy

Art Direction

Campaign Design

Editorial Design

Packaging

Web Design

Credits:

Logotype David Carson