Surfers Against Sewage was founded thirty years ago as a single-issue campaign group to improve water quality, they have grown to lead the fight against any threat to our coastline and inland waters. Plastic pollution, climate change, development, restricted access and coastal projects all pose threats to our blue spaces and SAS tackle these issues at a grassroots level.
We have partnered with SAS to deliver campaigns, websites, apps, twenty issues of their ‘Pipeline’ journal and helped launch the Global Wave Conference in 2016. In 2019 we were tasked with auditing and evolving the organisation's brand identity, to bring clarity to all communications as they enter a critical point in the fight for the health of our ocean environment.
Brand Identity
Brand Strategy
Art Direction
Campaign Design
Editorial Design
Packaging
Web Design
Surfers Against Sewage identity pre rebrand
Updated identity
Our 'Model for Ocean Activism' helped the charity understand how they act.
“A–Side are authentic, creative, innovative, highly professional and stylish. They have helped us refine and develop some of our cornerstone projects and publications – helping us relay our impact and engage new audiences in a really meaningful way.”
Hugo Tagholm, CEO SAS.
Brand vision
Penarth protest. Photo: Aaron Jones
Pipeline Journal covers
Pipeline Journal spreads
Paddle-out protest. Photo Matt Arney
Annual Report 2022 cover
Annual report 2022
Surfers Against Sewage brand onboarding
Surfers Against Sewage was founded thirty years ago as a single-issue campaign group to improve water quality, they have grown to lead the fight against any threat to our coastline and inland waters. Plastic pollution, climate change, development, restricted access and coastal projects all pose threats to our blue spaces and SAS tackle these issues at a grassroots level.
We have partnered with SAS to deliver campaigns, websites, apps, twenty issues of their ‘Pipeline’ journal and helped launch the Global Wave Conference in 2016. In 2019 we were tasked with auditing and evolving the organisation's brand identity, to bring clarity to all communications as they enter a critical point in the fight for the health of our ocean environment.
Brand Identity
Brand Strategy
Art Direction
Campaign Design
Editorial Design
Packaging
Web Design
Surfers Against Sewage identity pre rebrand
Updated identity
Our 'Model for Ocean Activism' helped the charity understand how they act.
“A–Side are authentic, creative, innovative, highly professional and stylish. They have helped us refine and develop some of our cornerstone projects and publications – helping us relay our impact and engage new audiences in a really meaningful way.”
Hugo Tagholm, CEO SAS.
Brand vision
Penarth protest. Photo: Aaron Jones
Pipeline Journal covers
Pipeline Journal spreads
Paddle-out protest. Photo Matt Arney
Annual Report 2022 cover
Annual report 2022
Surfers Against Sewage brand onboarding