Origin

Shaping a coffee culture

We’ve been with Origin since they set up in 2004, helping them sculpt their vision from a small-scale distributor to a speciality roaster with flagship shops in the capital, and supplying the likes of The Hoxton from their wholesale operation.

We’ve worked together to build a resilient brand, progressive digital arm and a rich visual culture around their products and services, cementing a reputation as one of the most innovative, loved and long-standing speciality roasters in Europe.

Services:

Brand Identity

Brand Strategy

Art Direction

Campaign Design

Editorial Design
Illustration

Packaging

Website Design

Credits:

Film Tim Laing

Photography Rhona McDade
Printing Park Lane Press

Illustration Marcus Oakley

Web Development Eastside

Coffee by post packaging

Home compostable retail bags

Single origin tasting cards

Mainstay tasting cards

Mailorder boxes

Recyclable coffee capsule packaging

Shopify website with Eastside

“A-Side have been instrumental in crafting the Origin brand – their knowledge and approach to both branding and design means they consistently deliver clever and innovative work.”

Emma Mckeever. Marketing Director

Origin Roastery staff portrait, 2022

Bristol

The Roastery, Porthleven

Production line at the Roastery

Southwark, London Bridge

Southwark, brew bar

The British Library